Hacket London - Mood Boards

A colab with The Style Foundry to create a full collection for the AW14 campaign and runway show - London Collections MEN.

Designed around 12 personas each persona required an identity, real or fictitious they needed to be interesting, quirky and individual whilst still being relative to the brand.

The Explorer

Has nearly died from every possible travel fever/ has bottled water flown in from France/ Has visited every country in the world – twice.

I wish to be as polished as I get off a plane, as when I first boarded it. This, is not a hard task to achieve as long as you book flights at a time that is sensible. Or fly first class.

“Travel is like a good wine, it only gets better with age.”

The Speed Racer 

Drives with a lucky gun/ has never drank alcohol/ owns over 73 cars. People feel safe in cars, safe enough to pick their noses, talk to themselves and scream at people or circumstances that normally, they would most likely allow without a peep. I would be very happy to breathe my last breath in a car. I anticipate dying in car all the time, which is why I have an extreme paranoia about what I wear when driving. I simply will not leave this earth a badly dressed racing car driver. 

“I am working on a way to drive cars on water, my aim being to drive my way around the world.”

The Hunter

A fan of knee high socks/married 6 ½ times/never without a hound by his side. What on earth would one do without shooting? It’s a hobby, a lifestyle, a weekend plan and a way to unwind. The smell of gunpowder along with the waft of fresh boot polish is something worth bottling. That scent along with a parch-quenching swig of aged whisky relaxes me into a state of pure ecstasy.

“Women adore me, but rarely have I met one that appreciates me as much as my hounds.”